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Franda Graves

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Franda Graves

Executive Coach

Meet Franda Graves, a Professional Certified Coach (PCC) with a unique and authentic approach to coaching. Beyond just being a coach, Franda wears her badge of honor proudly, backed by extensive knowledge, skill sets, and life experiences. As an Executive Coach, Recovery Coach, Leadership Coach, and Empowerment Coach, Franda's expertise spans various coaching domains, providing clients with a holistic and transformative coaching journey.

Franda's coaching process is built on adaptability, flexibility, empathy, and a non-judgmental stance, creating a safe space for clients to explore their potential, values, and challenges. She delves deep, unlocking hidden aspects of her clients' iceberg, and focuses on the whole individual to create sustainable and clear goals. With a positive outlook, Franda empowers her clients to refocus, reframe, and rebuild their lives.

In her coaching relationship, Franda values respect, trust, curiosity, self-awareness, and active listening. She calls her clients on their challenges and keeps them accountable throughout their journey. As a 'do better' coach rather than a 'feel good' coach, Franda believes in the power of knowledge and action, guiding her clients to know better and ultimately do better.

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